This Project was developed to optimize and standardize the company’s social media content creation process. By analyzing and categorizing all previous social media posts, a structured framework was created that allowed for the automation of content production. This system established clear rules and dynamic templates to ensure brand consistency, reduce turnaround times, and enhance workflow efficiency.
Where:
Remote
What:
Content Creation for SM
Category:
Social Media Posts
Role:
Senior Designer
Team:
Design & Marketing
Duration:
Recurrent
The project involved a meticulous categorization of all existing social media posts, resulting in the identification of ten distinct content types:
1. Press Releases, 2. Blog Posts, 3. Case Studies, 4. Reports, 5. Announcements, 6. Events, 7. Holidays, 8. Interviews, Articles & Opinion Pieces, 9. Review Newsan 10. Forbes Features.
Each category was mapped out visually and textually, incorporating information modules that could be easily adapted and reused. The templates were designed to be flexible yet structured, allowing for quick adaptation while maintaining a professional and polished appearance.
Scalability: The automation framework enabled the team to scale content production efficiently without sacrificing creativity.
Enhanced Team Collaboration: A streamlined workflow allowed for better coordination between marketing, design, and content teams.
By implementing this structured and automated approach, Revieve was able to maintain a strong and consistent brand presence on social media while optimizing internal workflows, ultimately driving engagement and audience growth.
