Gusfraba is a handcrafted cupcake brand whose name is inspired by the expression “Goosfraba” from the film *Anger Management*, used to calm individuals in moments of frustration.
This concept forms the foundation of the brand’s visual identity, aimed at creating a warm and inviting atmosphere that also evokes a sense of playfulness. Gusfraba cupcakes are crafted to offer customers a moment of relaxation and enjoyment, providing a delightful break in their day.
Role:
Graphic designer
Team:
Freelance
Duration:
4 weeks: part-time
1. Ideate a visual concept for the brand.
2. Create a new typography for the logo.
3. Choose a fun and modern color pallette.
4. Design the stationery, packaging and other P.O.P. material.
5. Use the visual brand in the interior design of the store.
Using the concept of relaxation and playfulness the primary image is based on the yin-yang symbol and a friendly face. Candies, lollipops, donuts, cakes, and some chocolates… most of the sweet things are round-based shapes. This round concept was used to create the grid for the logo typography and the iconic yin-yang face.
The color pallete has it´s inspiration in the chocolate sparkles, the primary color is a dark violet and the secondary is an aquamarine tone. There is a complementary clear violet tone and a fuchsia for high contrast also with use of black and white.
Business cards and packaging:
Store details:
Flavours:
