With the Revieve brand redesign came the overhaul of its website. The previous site, built using Webflow CMS, contained complex and extensive data. Given this complexity, the leadership team decided to continue using Webflow, while bringing in an external team to support the transition.
The redesign process was a collaborative effort involving external contractors, as well as the marketing and design teams. We spearheaded the project by first reorganizing the information architecture, followed by creating wireframes and prototypes. We oversaw the development in Webflow, managed the launch, and facilitated ongoing feedback and iterations.
Role:
UX-UI Designer
Team:
Design, Marketing, Ext. Webflow
Duration:
6 months project (part-time)
1. Create a new website following the new brand guidelines.
2. Reorganize the information architecture of the website.
3. Emphatize desktop and mobile formats.
Information architecture
Wireframes
Prototype:
– Integrating and lead an external team.
– The constant changes and improves delayed the planning.
– Keeping legible the big ammount of information.
– Managing the project with many others during the weekly sprints.
– Many cross-functional meetings to effectively communicate messages between teams.
