Revieve Website

Revieve 2020-2023

01. Overview

With the Revieve brand redesign came the overhaul of its website. The previous site, built using Webflow CMS, contained complex and extensive data. Given this complexity, the leadership team decided to continue using Webflow, while bringing in an external team to support the transition.

 

The redesign process was a collaborative effort involving external contractors, as well as the marketing and design teams. We spearheaded the project by first reorganizing the information architecture, followed by creating wireframes and prototypes. We oversaw the development in Webflow, managed the launch, and facilitated ongoing feedback and iterations.

02. Key Insights

Where:

Remote

What: 

Company´s webfow website

Category: 

Skincare and Beauty

Role:

UX-UI Designer

Team: 

Design, Marketing, Ext. Webflow

Duration: 

6 months project (part-time)

03. Objectives

1. Create a new website following the new brand guidelines.

2. Reorganize the information architecture of the website.

3. Emphatize desktop and mobile formats.

4. Collaborate and act as a bridge across multiple teams.

 

04. Design

Information architecture

Wireframes

Prototype:

There where 4 iterations from fists to final proposal.

Previous Vs. final version:

05. Challenges

  • Integrating and lead an external team.
  • The constant changes and improves delayed the planning.
  • Keeping legible the big ammount of information.
  • Managing the project with many others during the weekly sprints.
  • Many cross-functional meetings to effectively communicate messages between teams.

06. Tools

07. Results

  • The redesign streamlined the user experience by reorganizing the website’s information architecture, making navigation easier and enhancing user interaction with personalized skin and beauty content.
  • The new site aligns with Revieve’s brand guidelines, reinforcing brand recognition and positioning in the competitive health and wellness market.
  • Post-launch, user engagement metrics improved significantly, with increased session durations and reduced bounce rates as users explored personalized experiences.
  • The project demonstrated effective collaboration between internal teams and external contractors, ensuring smooth integration of complex data and stakeholder alignment throughout the process.
  • The redesigned website received positive feedback from users and Revieve’s leadership, with usability testing confirming its visual appeal and intuitive functionality, boosting overall user satisfaction.

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Revieve At a Glance Video