Spin is a sports brand created in Spain as part of the Visual Identity course during the MDI program. Developed by a team of four designers, the project aimed to visually establish the brand from the ground up.
The concept was inspired by the name “Spin,” focusing on movement and incorporating the idea of an ambigram in the logo design. Additionally, Spin operates as an environmentally conscious brand, committed to sustainability and eco-friendly practices.
Where:
Valencia, Spain
What:
Visual brand design
Category:
Sports apparel & equipment
Role:
Designer – student
Team:
4 person team
Duration:
One week
The process began with research on the sports industry and sustainability trends to gather inspiration focused on movement and environmental consciousness. Next, we moved into the concept development phase, followed by logo design, selection of color and typography, application of the visual identity, and finally, gathering feedback and making refinements
A palette of green and blue colors based on the eco concept.
Sportwear
Logo aplications
Advertizing