Urologianuevoprado.com

Mont. 2019

01. Overview

Urología Nuevo Prado is a specialized urology unit based in Iquique, Chile, led by the renowned Venezuelan urologist brothers, Hendrix and Jorge May. As new professionals in the city, they established this brand to enhance their visibility, connect with patients, and rapidly grow their practice.

 

They required a website to increase their visibility and serve as a gateway for patients. Through the site, patients could book appointments, explore the range of services offered, and easily get in touch with the doctors. This online presence would not only enhance their reach but also streamline communication and provide a more convenient experience for their clients

02. Key Insights

Role:

Web Designer

Team: 

Freelance

Duration: 

3 weeks

03. Objectives

1. Design the new website in alignment with the brand guidelines.
2. Develop a clear and effective information architecture.
3. Prioritize optimization for both desktop and mobile devices.
4. Gather and enhance the medical content for clarity and engagement.
5. Set up and configure a user-friendly appointment booking system.
6. Implement basic SEO across the entire website for better visibility

04. Design

Information architecture

Wireframes

Website main screens:

urologianuevoprado.com_01 home
urologianuevoprado.com 02 especialistas
urologianuevoprado.com 03 servicios
urologianuevoprado.com 04 hora medica
urologianuevoprado.com 05pregunta
urologianuevoprado.com 06 contacto

05. Challenges

  • Coordinating meetings across different time zones and doctors’ busy schedules enhanced our flexibility and adaptability, improving communication strategies.
  • The need for additional content inspired in-depth research and creative content development, enriching the website with valuable, informative material.
  • While the initial appointment system was fully configured using a plugin, transitioning to the Doctoralia platform with its wider reach offered a more efficient and scalable solution for patient bookings.
  • Continuous feedback fueled ongoing improvements, making the website more user-friendly and responsive to patient needs.

06. Tools

07. Results

  • The urology unit is now the most recognized medical facility in Iquique and the surrounding areas.
  • Their reach has expanded exponentially, leading to such significant growth that three new specialists in different medical fields have joined the team.
  • The website consistently ranks at the top of search engine results for urologists in the Iquique region, thanks to strong SEO performance.
  • They’ve garnered over 500 five-star reviews on Doctoralia, further solidifying their reputation for excellence in patient care.

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