Waidis is a cutting-edge tech HR startup that offers innovative digital solutions for efficient business processes in recruiting personnel for pharmaceutical stores across Spain.
I was hired to manage the visual brand and create a soft rebranding that improves the visuals, gives a professional aspect, and improves the conversion and trust of the clients.
Role:
Visual designer
Team:
Marketing leader
Duration:
4 weeks: part-time
1. Re-design the actual logo.
2. Keep the green as the main color.
3. Choose the primary and secondary fonts.
4. Create graphic elements, styles, and icons.
5. Design corporate stationery.
6. Create a brand manual.
The first stage was a soft rebranding retouching of the logo. Then choosing the primary and secondary color palette. Also choosing the primary and secondary fonts to give shape to the texts and styles.
