Waidis is a cutting-edge tech HR startup that offers innovative digital solutions for efficient business processes in recruiting personnel for pharmaceutical stores across Spain.
I was hired to manage the visual brand and create a soft rebranding that improves the visuals, gives a professional aspect, and improves the conversion and trust of the clients.
Where:
Valencia, Spain (Hybrid)
What:
Brand visual design
Category:
Recruitment – HR
Role:
Visual designer
Team:
Marketing leader
Duration:
4 weeks: part-time
1. Re-design the actual logo.
2. Keep the green as the main color.
3. Choose the primary and secondary fonts.
4. Create graphic elements, styles, and icons.
5. Design corporate stationery.
6. Create a brand manual.
The design for Waidis was crafted with a focus on creating a modern, clean, and cohesive brand identity that would resonate with its target audience. The new branding encapsulated a minimalist aesthetic, combining sleek typography and a calming color palette, carefully chosen to convey trust and professionalism.
Custom illustrations and iconography were developed to enhance the visual narrative, making complex concepts more accessible and engaging for users. The overall design emphasized clarity and functionality, ensuring that the visual identity aligned with the user experience across all digital touchpoints.
The design also extended to Waidis’ marketing and communication materials, maintaining consistency across all platforms, from web to mobile, ensuring a seamless and recognizable brand experience. This cohesive visual language helped Waidis differentiate itself in the competitive SaaS landscape, establishing a strong presence with a visually appealing and user-centric approach.
