Waidis is a cutting-edge tech HR startup that offers innovative digital solutions for efficient business processes in recruiting personnel for pharmaceutical stores across Spain. With its expertise in recruitment, the company has created a powerful SaaS platform. This video showcases the main features of the software during the user experience.
Role:
Art director and designer
Team:
CEO, CTO & CMO
Duration:
3 weeks – remote
1. Show all the SaaS main highlights.
2. Duration: less than 2 minutes.
3. Brand image applied and tech business music.
4. Stick to the script and copy´s given.
5. Dynamic presentation, avoiding static images or UI.
The video is composed of 4 main segments + intro and closing: 1. Login, 2. Dashboard 2a.Create. 2b. Edit, 2c. Configure Process, 3. Conversacional Experiences, 3.1 Invite, 3.2 Branding, 4. Evaluation, 4.1 Performance & Selection. All the copy´s are part of each section.
After receiving the brief, the next step was brainstorming the storyboard. The main concept involved showcasing a computer displaying the UI throughout the experience. The computer would move—rotating, zooming in and out—while highlighting the interface as described in the video captions.
One challenge we faced was creating the SaaS animations. Since we only had static screens, we had to build the animations from scratch, which required extra time. We used a 3D laptop template in After Effects to incorporate the animations, then adjusted the music, captions, and timing accordingly. In the end, feedback was received and changes were made on time.
