Win is a wine brand created as part of a branding and product identity design project for the Master’s in Design and Illustration at UPV.
The project’s objective was to reimagine the WIN brand by studying an established Spanish wine brand and developing innovative and disruptive proposals.
The aim was to differentiate WIN in a crowded market, capturing attention and encouraging limitless creativity in its visual identity and product presentation
Where:
Valencia, Spain
What:
Branding and labeling
Category:
Beverages-wine
Role:
Visual designer
Team:
Individual project
Duration:
4 weeks: part-time
Create the WIN brand by infusing it with a fresh and innovative identity that distinguishes it from competitors in the wine market.
Conduct an in-depth study of an established Spanish wine brand, identifying its characteristics to inform the development of unique and disruptive branding strategies.
Generate bold and unconventional design concepts that challenge the status quo of wine branding, pushing the boundaries of creativity and imagination.
Design cohesive branding elements, including logos, color, fonts, icons, and labels, that reflect the brand’s essence and values while enhancing its market appeal.
Present with images all the design process, from research to final product.
1. Research and conceptualization.
2. Color and typography study.
3. Final Details and presentation.
