Araguaney Stand

Mont 2016

01. Overview

Araguaney is a unique brand offering handcrafted jewelry and bags. It originated in Venezuela and has since expanded to Mexico. The brand name is inspired by Venezuela’s national tree, known for its vibrant yellow flowers. This connection to nature and Venezuelan culture is central to the brand’s identity, providing an organic and artistic touch to its products.


Following the completion of Araguaney’s visual identity, the focus of this project shifted to designing a small, detailed kiosk-style store. This kiosk will be located within a shopping mall and serve as a dynamic, eye-catching space to showcase and sell Araguaney’s products.

02. Key Insights

Where:

Remote

What: 

Kiosk-island design

Category: 

Jewelry and bags

Role:

Lead & presentation designer

Team: 

3D designer

Duration: 

4 weeks: part-time 

03. Objectives

  1. Size: The kiosk will be 3×3 meters, compact but functional for product display.
  2. Location: Designed for an indoor mall, ensuring easy interaction with shoppers.
  3. Brand Visibility: The kiosk should reflect Araguaney’s identity, standing out with its vibrant yellow accents.
  4. Security: Prioritize security with lockable display cases and secure, hidden storage for valuable items.
  5. Exhibition Space: Large, open display areas will showcase products and attract customers.
  6. Hidden Storage: Storage should be concealed to maintain a clean, minimal design while keeping stock accessible

04. Design

Research: Analyze the brand’s identity and target market, emphasizing its Venezuelan roots.
Space Planning: Optimize the 3×3 meter mall space for visibility and customer flow.
Concepts: Develop designs inspired by the Araguaney tree, using natural forms and yellow accents.
Security: Incorporate lockable displays and hidden storage for safety.
Exhibition: Prioritize large, open displays with strategic lighting to highlight products.
Materials: Use wood, metal, and glass for a handmade feel, with yellow accents for brand identity.
3D Modeling: Create a 3D model to refine and visualize the design.

05. Tools

06. Results

  • Efficient Use of Space, optimized to display Araguaney’s handcrafted products while maintaining a clean, functional layout.
  • The kiosk design effectively captured the essence of the Araguaney tree, with natural materials and vibrant yellow accents that made the brand immediately recognizable within the mall.
  • The kiosk integrated secure, lockable display cases and hidden storage areas, ensuring the safety of valuable items.
  • Open, well-lit display areas were created to highlight the handcrafted jewelry and bags, inviting customer interaction and enhancing the overall shopping experience.
  • Clever use of concealed storage compartments maintained the minimalist aesthetic while providing staff with easy access to stock.
  • The final design balanced aesthetic appeal with practicality, standing out in the mall environment while ensuring smooth operations and an engaging customer experience.

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